Each email should have one message and it should be clear. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Focus on one topic per email and go straight to the point. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Do not send emails encouraging people to ‘buy now’. Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This spammy-sounding way of writing may cost you customers. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. They will be thankful for this and may even purchase something from you.
In the end, the goal of digital marketing is to make a sale. Every email you send should be focused on making your readers want to buy something from you. Each one should be informative on a new or existing product and announce current promotions.
Increase the value of your email content by including helpful information. Provide subscribers with special access to informative articles not available elsewhere on your site. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Send greetings for holidays or a personalized message for birthdays for instance.
Try to not send more than a single email marketing message in a week. Your customers are likely busy people who receive several messages every day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
It is important that your strategy is persistent. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Bugging the wrong customers creates ill will and wastes resources you could be using on other customers.
Avoid using e-mails that convey critical information via images. A lot of email clients will block images right away. As a result, your messages may be unattractive or indecipherable if too many images are involved. Use clear text for your important information and use descriptive alt tags on all of your images in your emails.
Take advantage of the call to action technique in your emails. Let your email recipients know what they need to do by telling them directly. If the customer needs to follow a link to complete the offer, clearly label the link and tell customers where it leads right in the email. If necessary, these can be added to your messages at the beginning and the end.
Request your customers’ names on the opt-in form. They don’t have to give their whole names, but they should be required to at least give a first name. If you have a name for each customer, you can send a personalized newsletter with the customer’s name. Also, the reader will be able to see your email amongst others.
Try to make the message in your emails sound somewhat personal. The customer response will be more positive to this kind of message in comparison to impersonal ones. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Avoid adding email addresses that don’t give you prior permission. Filling your mailing list with individuals who never chose to receive your marketing emails will not do your business any favors among potential customers or the account owners. You could also face penalties from the provider of your email services if you violate their rules regarding spamming.
Every email you send should have a convenient link that allows them to opt out of receiving further messages. Whereas emailing may be quite inexpensive, it still does cost something. You do not want your business to be considered in a negative way or to have your email address put on black listings.
Your email marketing messages need to grab readers’ attention. This might require a bit of trial and error. Do not stick with something that isn’t effective. Try a variety of techniques until you find those that work best for your business.
Give your customers the feeling that you care about them personally by adding some kind of individual touch to your emails. They are more likely to ignore your email if they get the feeling that your email is generic. Addressing the customer using his or her first name is a very easy personalization step. You should know where, when and why they signed up. Mention these items in the email message.
You should make a sales list that is highly targeted. This can be accomplished by encouraging your loyal customers, along with their many contacts, to sign up for your email dispatches. If you can make your email list seem exclusive, your clients will feel flattered instead of spammed.
Making your marketing a success is easy when you set up a smart email marketing plan. Reaching out and getting in contact with your customers will help you build a relationship that can increase your profits and get your information to the people who most want to see it. Include what you’ve learned above in your plans for email marketing, and your income should steadily rise.